ISM Branding Project
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ISM Branding Project *
Impact Sport Management represents elite athletes, aiming to create a professional, modern, and energetic brand that focuses on the human connection in sport.
The identity features a primary horizontal logo, a stacked version for flexibility, and a heartbeat-inspired icon symbolising movement and ambition. A bold yellow accent energises a clean black-and-grey palette, complemented by Futura PT and Lazer typography. Overall, the system is sharp, confident and built for performance, ready to grow across digital and print platforms.